Bounty® has long been “the quicker picker-upper” in the hearts and minds of consumers.
Today, the brand has a fresh new attitude called “Bring it,” which also reflects the attitudes of our customers, who tell us that Bounty enables them to embrace life, uninhibited by messes.
The “Bring it” spirit is also evident in our commitment to supporting the creative development of today’s schoolchildren through initiatives such as the Make a Clean Difference Program, the Make-A-Messterpiece studio in Chicago, and others
In 1957, Procter & Gamble acquired Green Bay, Wisconsin-based tissue maker Charmin®, its first consumer-paper products business. One product in particular, Charmin Towels, was a single-ply towel that was engineered using a conventional papermaking process.
P&G recognized the growing demand for paper towels and began a decade of research, experimentation, and ultimately, innovation.
At the time, most paper towel brands were either promoting their “strength” or their “softness.” Through research—mostly interviews with women—P&G discovered that what consumers really cared about was “absorbency.”
With this new insight, and others, Bounty replaced Charmin Towels in the fall of 1965, and introduced a new 2-ply towel that was thicker, softer, and more absorbent than any other on the market
Since 1966, from the "Rosie" TV commercials to the "The Paper Towel Gang" videos, Bounty's advertising has helped establish the brand's reputation as the strongest, most absorbent paper towel on the market.
Voiceover:Find yourself sometimes cleaning up after your dishcloth?Bounty Extra Soft can help.
It’s super durable, and…
Super: Laboratory demonstration with wet dishcloth (12” x 12”), 15ml coffee and 1/8 tsp. grinds. 8 seconds elapsed time.
Voiceover:In this lab test Bounty Extra Soft leaves this surface 3x cleaner than a dishcloth.Even with just one sheet.
Super clean. Super soft. Bounty Extra Soft.
Super: Bring it
Voiceover: In the pink pack.
Super: The clean picker upper.
Voiceover: And try Bounty napkins.
Voiceover: If you want to just push messes around, dishcloths are just fine.For a better shot at getting surfaces clean, you’ll want Bounty Extra Soft.
Super:Laboratory demonstration with wet dishcloth (12” x 12”), 15ml coffee and 1/8 tsp. grinds. Eight seconds elapsed time.
Voiceover:In this lab test Bounty Extra Soft leaves this surface 3x cleaner than a dishcloth. Even with just one sheet.Super clean. Super soft. Bounty Extra Soft.
Super:Bring it
Voiceover:In the pink pack.
Super:The clean picker upper
Voiceover:And try Bounty napkins.
Voiceover:The counter. In most homes, it gets all the action.
Voiceover: Bring it. Getting it clean again is easy – with Bounty.
Voiceover: In this lab demo, one sheet of Bounty leaves this surface cleaner than 2 sheets of the bargain brand.
Super: Lab demo. 25ml coffee, smidgen of grinds. 8 seconds elapsed time.
Super:2 sheets competitive towel
Super: 1 sheet Bounty
Voiceover:Why use more when you can use less?
Super:vs. 11” x 8.8” bargain brands
Super:up to ¼ tsp of dried paint, 5 seconds elapsed
Voiceover: Super durable. Super absorbent. Super clean. Bounty.
Voiceover/Super: The one-sheet clean picker-upper.
Voiceover:My husband— he thinks it’s a 3-sheeter.
Voiceover: I say 1-sheeter.
Voiceover: bounty can clean the mess with less.
Voiceover:In this lab demo, 1 sheet of
Voiceover: Bounty leaves this surface as clean as
Voiceover:2 sheets of the bargain brand.
Super:Lab demo. 25ml coffee, smidgen of grinds. 8 seconds elapsed time.
Super:2 sheets bargain towel 11” x 8.8”
Super:1 sheet Bounty 11” x 10.4”
Voiceover: Dance Cooking? Bring it.
Voiceover: Super durable. Super absorbent. Hand wipes up a spill