Bounty® has long been “the quicker picker-upper” in the hearts and minds of consumers.
Today, the brand has a fresh new attitude called “Bring it,” which also reflects the attitudes of our customers, who tell us that Bounty enables them to embrace life, uninhibited by messes.
The “Bring it” spirit is also evident in our commitment to supporting the creative development of today’s schoolchildren through initiatives such as the Make a Clean Difference Program, the Make-A-Messterpiece studio in Chicago, and others
In 1957, Procter & Gamble acquired Green Bay, Wisconsin-based tissue maker Charmin®, its first consumer-paper products business. One product in particular, Charmin Towels, was a single-ply towel that was engineered using a conventional papermaking process.
P&G recognized the growing demand for paper towels and began a decade of research, experimentation, and ultimately, innovation.
At the time, most paper towel brands were either promoting their “strength” or their “softness.” Through research—mostly interviews —P&G discovered that what consumers really cared about was “absorbency.”
With this new insight, and others, Bounty replaced Charmin Towels in the fall of 1965, and introduced a new 2-ply towel that was thicker, softer, and more absorbent than any other on the market
Since 1966, from the "Rosie" TV commercials to the "The Paper Towel Gang" videos, Bounty's advertising has helped establish the brand's reputation as the strongest, most absorbent paper towel on the market.
Voiceover:Find yourself sometimes cleaning up after your dishcloth?Bounty Extra Soft can help.
It’s super durable, and…
Super: Laboratory demonstration with wet dishcloth (12” x 12”), 15ml coffee and 1/8 tsp. grinds. 8 seconds elapsed time.
Voiceover:In this lab test Bounty Extra Soft leaves this surface 3x cleaner than a dishcloth.Even with just one sheet.
Super clean. Super soft. Bounty Extra Soft.
Super: Bring it
Voiceover: In the pink pack.
Super: The clean picker upper.
Voiceover: And try Bounty napkins.
Voiceover:My husband— he thinks it’s a 3-sheeter.
Voiceover: I say 1-sheeter.
Voiceover: bounty can clean the mess with less.
Voiceover:In this lab demo, 1 sheet of
Voiceover: Bounty leaves this surface as clean as
Voiceover:2 sheets of the bargain brand.
Super:Lab demo. 25ml coffee, smidgen of grinds. 8 seconds elapsed time.
Super:2 sheets bargain towel 11” x 8.8”
Super:1 sheet Bounty 11” x 10.4”
Voiceover: Dance Cooking? Bring it.
Voiceover: Super durable. Super absorbent. Hand wipes up a spill
MOM VO:With my little girl, every food is finger food. So I can’t afford to have germy surfaces.
But after one day's use, dishcloths can redeposit millions of germs.
So ditch your dishcloth and switch to a fresh sheet of New Bounty DuraTowel.
Look! A fresh sheet of Bounty DuraTowel
Super:Rinsed 4 times
Fresh wet DuraTowel
MOM VO: leaves this surface cleaner than a germy dishcloth, as this black light reveals.
Super:Residual yogurt with florescent indicator
MOM VO: : It's durable, cloth-like and
Super:Time elapsed
MOM VO: it’s 3 times cleaner.
Super:Than a germy dishcloth
MOM VO: So ditch your dishcloth and switch to New Bounty DuraTowel.
Voiceover:New Bounty.
MOM VO: The durable, cloth-like picker-upper.
SUPER:The durable, cloth-like picker-upper
Bag Pong:GM
MOM VO:3 days into school break and they're already bored.
MOM VO:Hmm, we need a new game.
MOM VO: That’ll save the day.
MOM VO: So will Bounty Select-A-Size.
MOM VO: It's the smaller powerful sheet. The only one with Trap + Lock Technology.
Super:Trap + Lock Technology.10ml colored water.
MOM VO:Look! One Select-a-Size sheet of Bounty is 50% more absorbent than a full size sheet of the leading ordinary brand.
SUPER: 1 Full Size Sheet, Leading Ordinary Brand 11” x 8.8”
Bounty Select-A-Size 11” x 6”
Lab demo. 10 ml coffee, smidgen of coffee grounds. 9 seconds elapsed time.
MOM VO:Use less. With the small but powerful picker upper, Bounty Select-A-Size.
SUPER:Use Less
SUPER:Gives you the choice to use smaller sheets vs. regular Bounty.
SUPER:The small but powerful picker upper.
SFX:Dog barking
AVO:Life is full of little tests,
But Bounty Basic can handle them.
In this lab demo one Select-A-Size sheet of Bounty Basic
SUPER: 770-800g grapes, dry towel.
Full size sheet 11” x 8.8”
Select-A-Size Sheet 11” x 6”
is 50% stronger than one full sheet of the leading bargain brand.
AVO: Bring It
Bounty Basic.
SUPER:The strong, but affordable picker-upper
SUPER:770-800g grapes, dry towel.
SUPER:Rinsed 4 times
SUPER:Residual yogurt with florescent indicator
MOM VO:It's durable, cloth-like and
SUPER:Time elapsed
MOM VO:it’s 3 times cleaner.
SUPER:Than a germy dishcloth
MOM VO:So ditch your dishcloth and switch to New Bounty DuraTowel.
MOM VO:The durable, cloth-like picker-upper.
MOM VO:Look! One Select-a-Size sheet of Bounty is 50% more absorbent
than a full size sheet of the leading ordinary brand.
SUPER:1 Full Size Sheet, Leading Ordinary Brand 11” x 8.8”